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| Author: | Hernandez, T. |
| Title: | The impact of big box internationalization on a national market: a case study of Home Depot Inc. in Canada |
| Journal: | International Review of Retail, Distribution and Consumer Research
2003 : JAN, VOL. 13:1, p. 77-98 |
| Index terms: | RETAILING INTERNATIONALIZATION CANADA ANALYTICAL REVIEW |
| Language: | eng |
| Abstract: | The Home Depot Inc. is the world's largest home improvement retailer. In 2001, the company generated US$53.6 billion in retail sales from a property portfolio of 1333 stores. In the mid-1990s, after a period of rapid expansion in the US, Home Depot Inc. developed an internationalization strategy and entered the Canadian market. This paper explores the impact that the US- owned Home Depot Inc. has had on the home improvement landscape of Canada. The evidence provided illustrates how a relatively small number of foreign-owned big box stores can dominate local retail markets, with the Home Depot Canada having gained a considerable national market share. |
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