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| Author: | Tippins, M.J. Su, W. |
| Title: | The implications of mismatching organizational decision-making and communication structures within US retail firms: the role of scanner data |
| Journal: | International Review of Retail, Distribution and Consumer Research
2004 : APR, VOL. 14:2, p. 241-253 |
| Index terms: | Organizational decision making Management Communication Conflict Companies USA |
| Language: | eng |
| Abstract: | Scanner data processed in an efficient manner can provide retail organizations with a powerful managerial tool to be used in supporting corporate buyers' merchandising decisions, managing inventory, providing retail sales support, and evaluating individual store performance. This study examines how the distribution of scanner-generated information interacts with the locus of decision-making authority and affects the relationship between corporate buyers and store managers. It is suggested that to avoid potential intra-firm conflicts btw. the corporate and store levels, the communication structure within an organization should be matched with a decision-making structure sharing a similar level of decentralization. |
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