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| Author: | Gilboa, S. Rafaeli, A. |
| Title: | Store environment, emotions and approach behaviour: applying environmental aesthetics to retailing |
| Journal: | International Review of Retail, Distribution and Consumer Research
2003 : APR, VOL. 13:2, p. 195-211 |
| Index terms: | Consumer behaviour Emotions Environment |
| Language: | eng |
| Abstract: | The influence of store environment on emotions and behviour tendencies is examined in this exploratory study. Insights from research on external environments are brought to the study of store environment. The idea of three distinct dimensions of emotions (pleasantness, arousal and dominance) and the role of mediating approach-avoidance behaviours is combined with two variables taken from the field of environmental aesthetics - complexity and order. |
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