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| Author: | Luomala, H. |
| Title: | Understanding how retail environments are perceived: a conceptualization and a pilot study |
| Journal: | International Review of Retail, Distribution and Consumer Research
2003 : JUL, VOL. 13:3, p. 279-300 |
| Index terms: | Consumer behaviour Environment Perception Retailing |
| Language: | eng |
| Abstract: | This paper develops a conceptual framework for understanding how perceptions of retail environments are formed. Three main issues in developing the framework receive theoretical attention: 1) the problem of conceptualizing retail environments is tackled, 2) the dimensions of environmental perception are discussed from the standpoint of retail arenas and 3) the factors that moderate how different retail environments are perceived are treated producing a few research propositions. |
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