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| Author: | Whysall, P. |
| Title: | What can we learn from retailers' news releases? A "stakeholder engagement" perspective |
| Journal: | International Review of Retail, Distribution and Consumer Research
2004 : JAN, VOL. 14:1, p. 31-45 |
| Index terms: | Public relations Stakeholders Supermarkets United Kingdom |
| Freeterms: | Press releases |
| Language: | eng |
| Abstract: | Press releases from leading British supermarket retailers are explored over a two-year period. Major themes for press releases are found to be products and services, corporate social responsibility and corporate affairs and performance, although individual retailers show different emphases. A stakeholder engagement approach demonstrates how the releases seek to build networks of common interest, which is particularly demonstrable in relation to support for British farming and charitable activities. |
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