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| Author: | McKinney, L. (et al.) |
| Title: | Selected social factors and the clothing buying behaviour patterns of black college consumers |
| Journal: | International Review of Retail, Distribution and Consumer Research
2004 : OCT, VOL. 14:4, p. 389-406 |
| Index terms: | Consumer behaviour Buying Market segmentation USA |
| Language: | eng |
| Abstract: | Black college consumers form one big market segment in the U.S but the buying behaviour of this group has not been examined. This article explores the impact of social factors (i.e. reference groups, social participation, fashion involvement, clothing benefits sought, social environment) on the clothing buying behaviour patterns (i.e. type of store patronage, time/frequency for clothing purchase) of this consumer group. |
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