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| Author: | Newholm, T. (et al.) |
| Title: | Multi-story trust and online retailer strategies |
| Journal: | International Review of Retail, Distribution and Consumer Research
2004 : OCT, VOL. 14:4, p. 437-456 |
| Index terms: | Internet Trust Risk Retailing Strategy |
| Language: | eng |
| Abstract: | This article discusses first some of the approaches that have focused on the issues of user trust and e-commerce. Then, it argues for a differentiated approach to building trust in online retailing by arguing that many e-commerce transactions are based on mutual self-interest instead of on moral trust. It is concluded that the specifics of the retail context have an important role in the choice of trust building approaches. |
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