search query: @indexterm television receivers industry / total: 189
reference: 147 / 189
Author: | Krugman, H. E. |
Title: | Television program interest and commercial interruption. |
Journal: | Journal of Advertising Research
1983 : FEB-MAR, VOL. 23:1, p. 21-23 |
Index terms: | TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING |
Language: | eng |
Abstract: |
SCIMA