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| Author: | Deribere-Desgardes, P. |
| Title: | Les panels d'audimetres. |
| Journal: | Revue Francaise du Marketing
1978 : 74 p.79-94 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY CONSUMER BEHAVIOUR FRANCE MARKET RESEARCH |
| Language: | fre |
| Abstract: |
SCIMA