search query: @indexterm television receivers industry / total: 189
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| Author: | Bechtold, M. Le Men, J. F. |
| Title: | Du bon packaging des hommes politiques a "l'heure de verite" d'Antenne 2 = Effective packaging of politicians on "l'heure de verite" ("Meet the press" type program) of Antenne 2 (French channel 2). |
| Journal: | Revue Francaise du Marketing
1985 : MAY-JUL, 103, p. 61-74 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY POLITICS MARKETING FRANCE |
| Language: | fre |
| Abstract: |
SCIMA