search query: @indexterm television receivers industry / total: 189
reference: 124 / 189
Author: | Barwise, T. P. |
Title: | Repeat-viewing of prime-time TV series. (!Audience) |
Journal: | Journal of Advertising Research
1986 : AUG-SEP, VOL. 26:4, p. 9-14 |
Index terms: | TELEVISION RECEIVERS INDUSTRY CONSUMER PANELS CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA