search query: @indexterm television receivers industry / total: 189
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| Author: | Barwise, T. P. Ehrenberg, A. S. C. |
| Title: | The liking and viewing of regular TV series. |
| Journal: | Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 63-70 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA