search query: @indexterm television receivers industry / total: 189
reference: 115 / 189
| Author: | Petre, P. |
| Title: | GE's gamble on American made tvs. ( *GENERAL ELECTRIC ) |
| Journal: | Fortune
1987 : JUL 6, VOL. 116:1, p. 38-41 |
| Index terms: | COMPANY PERFORMANCE TELEVISION RECEIVERS INDUSTRY MANAGEMENT APPRAISAL JAPAN USA |
| Language: | eng |
| Abstract: | Acquisition of RCA by General Electric and the use of the RCA consumer electronics division to produce TV sets and expand into the U.S. video business. Upswing in video cassette recorder sales and cut in manufacturing and marketing costs. Boost in productivity, and 12 independent regional offices. Fear that Korean manufacturers may start up U.S. assembly plants. New TV generation for 1990s: Enhanced Definition TV and a wider screen. |
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