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| Author: | Menneer, P. |
| Title: | Audience appreciation - a different story from audience numbers. |
| Journal: | Journal of the Market Research Society
1987 : JUL, VOL. 29:3, p. 241-264 |
| Index terms: | MARKET RESEARCH TELEVISION RECEIVERS INDUSTRY UNITED KINGDOM CONSUMER SATISFACTION |
| Language: | eng |
| Abstract: | Measures of audience appreciation discriminate between TV programmes. There is no relationship between appreciation score and audience size. The structure of UK television and appreciation is discussed.The television opinion panel is described. Different methods of appreciation measurement are analyzed and improvements are suggested. The question of episode overlap is discussed in detail. Some case histories illustrating measurement problems are presented. The UK situation is compared with that of the USA. The importance of precise appreciation measurement is stressed. |
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