search query: @indexterm television receivers industry / total: 189
reference: 94 / 189
Author: | Mariet, F. |
Title: | La television americaine et le passage a l'audimetrie individuelle. (!People meters) |
Journal: | Revue Francaise du Marketing
1988 : JAN-FEB, 116, p. 39-56 |
Index terms: | TELEVISION RECEIVERS INDUSTRY USA FRANCE TELEVISION ADVERTISING |
Language: | fre |
Abstract: |
SCIMA