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| Author: | Rust, L. |
| Title: | Using attention and intention to predict at-home program choice. |
| Journal: | Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 25-29 |
| Index terms: | CONSUMER CHOICE TELEVISION RECEIVERS INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA