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| Author: | Pavelchak, M. A. Antil, J. H. Munch, J. M. |
| Title: | The super bowl : An investigation into the relationship among program context, emotional experience and ad recall. |
| Journal: | Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 360-367 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY CONSUMER BEHAVIOUR TELEVISION ADVERTISING SOCIAL PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA