search query: @indexterm television receivers industry / total: 189
reference: 177 / 189
Author: | Frank, R. E. Greenberg, M. G. |
Title: | Interest-based segments of TV audiences. |
Journal: | Journal of Advertising Research
1979 : OCT, VOL. 19:5, p. 43-52 |
Index terms: | TELEVISION RECEIVERS INDUSTRY CONSUMER BEHAVIOUR CONSUMER SATISFACTION |
Language: | eng |
Abstract: |
SCIMA