search query: @indexterm television receivers industry / total: 189
reference: 177 / 189
| Author: | Frank, R. E. Greenberg, M. G. |
| Title: | Interest-based segments of TV audiences. |
| Journal: | Journal of Advertising Research
1979 : OCT, VOL. 19:5, p. 43-52 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY CONSUMER BEHAVIOUR CONSUMER SATISFACTION |
| Language: | eng |
| Abstract: |
SCIMA