search query: @indexterm television receivers industry / total: 189
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| Author: | |
| Title: | Music radio and record purchase |
| Journal: | Market Research Great Britain
1990 : MAR, VOL. 31:3, p.11-21 |
| Index terms: | MUSIC INDUSTRY RECORDINGS INDUSTRY RADIO RECEIVERS INDUSTRY TELEVISION RECEIVERS INDUSTRY SALES PROMOTION |
| Language: | eng |
| Abstract: | A quantitative survey was carried out by Euromonitor among a nationally representative sample of 1,930 adults (aged l6+) between January and March 1990. The aim of the survey was to determine the comparative influence of a variety of sources (radio, TV, etc) on purchases of recorded music. Radio emerged as the most important influence. Radio was almost twice as likely to be mentioned as any other single factor, across all age groups. Radio l is considered much more effective in promotional terms than regional radio. In agreement with the record companies, radio stations see airplay as influential in making chart hits. |
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