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| Author: | Raithel, H. |
| Title: | Cash as cash can |
| Journal: | Manager Magazin
1990 : MAR, VOL. 20:3, p.130-141 |
| Index terms: | ADVERTISING MASS COMMUNICATION TELEVISION RECEIVERS INDUSTRY |
| Language: | ger |
| Abstract: | In Germany a strong debate is fought for fixed advertisement prices at publishing houses and in television. The advertising agencies claim for control of the advertisement effects, but large trade mark articles want to keep it under their own control. Unilever and Jacobs-Suchard chiefs are quoted. |
SCIMA