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| Author: | Hoskins, C. McFadyen, S. |
| Title: | International marketing strategies for cultural service. |
| Journal: | International Marketing Review
1991 : VOL. 8:2, p. 40-52 |
| Index terms: | INTERNATIONAL MARKETING MARKETING STRATEGY TELEVISION RECEIVERS INDUSTRY CULTURE |
| Language: | eng |
| Abstract: |
SCIMA