search query: @indexterm PRODUCT ELIMINATION / total: 19
reference: 7 / 19
| Author: | Avlonitis, G. |
| Title: | Project dropstrat: what factors do managers consider in deciding whether to drop a project? |
| Journal: | European Journal of Marketing
1993 : VOL. 27:4, p. 35-57 |
| Index terms: | DECISION MAKING EVALUATION PRODUCT ELIMINATION |
| Language: | eng |
| Abstract: | this research focuses on the weak product evaluation and decision-making stage of the product elimination process. In comparison with previous works in this area, this research provides a more complete listing of weak product evaluation factors generally used by management and affords a richer explanation of why particular evaluation factors are considered important by management during the weak product evaluation process. The results of the study hold specific managerial implications. |
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