search query: @author Katz, R. / total: 19
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| Author: | Katz, R. |
| Title: | Pay cable's chameleon |
| Journal: | Channels
1990 : OCT, VOL. 10:15, p.8 |
| Index terms: | |
| Freeterms: | Innovation, Options, Tactics |
| Language: | eng |
| Abstract: | The Movie Channel changed its strategy in order to meet the subscribers' requirements and to enhance their number and it introduced the pay-per-view service. Movie Channel tries to be attractive by offering advantages like a half-price first month subscription. Also other PPV channels do their best to extend services. |
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