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| Author: | Gomes-casseres, B. |
| Title: | Group versus group: how alliance networks compete |
| Journal: | Harvard Business Review
1994 : JUL-AUG, VOL. 72:4, p. 62-76 |
| Index terms: | ELECTRONIC POINT OF SALE ALLIANCES COMPETITION |
| Language: | eng |
| Abstract: | Organizations are gaining a competitive edge by moving conventional two-company alliances. Collaboration in business is no longer confined to conventional two-company alliances, such as joint ventures or marketing accords. Today we see groups of companies linking themselves together for a common purpose. Consequently, a new form of competition is spreading acrossglobal markets: group versus group. Are alliance groups the wave of the future or a passing fad? |
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