search query: @indexterm BUSINESS GIFTS / total: 19
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| Author: | Arunthanes, W. Tansuhaj, P. Lemak, D. |
| Title: | Cross-cultural business gift giving: A new conceptualization and theoretical framework |
| Journal: | International Marketing Review
1994 : VOL. 11:4, p. 44-55 |
| Index terms: | BUSINESS GIFTS CULTURE |
| Language: | eng |
| Abstract: | There is no doubt that cross-cultural gift giving is an essential part of international business practices. It is integral in cross-cultural communication and negotiation processes, especially in high context cultures. Due to differences in ethical and legal standards stemming from varied cultural traditions, a manager can only understand the practice after he/she has gained insights into the underlying differences across cultures. We offer a conceptual starting point for a more systematic exploration of why and how the practices vary across cultures, using Hall's high and low context cultural classification |
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