search query: @author Avlonitis, G. J. / total: 19
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| Author: | Avlonitis, G. J. Kouremenos, A. Tzokas, N. |
| Title: | Assessing the innovativeness of organizations and its antecedents: Project innovstrat |
| Journal: | European Journal of Marketing
1994 : VOL. 28:11, p. 5-28 |
| Index terms: | ORGANIZATIONAL CHANGE ORGANIZATIONAL CULTURE INNOVATION |
| Language: | eng |
| Abstract: | The article introduces a new multidimensional concept of innovativeness of organizations and develops an approach for its measurement involving a cross-section of innovations adopted by multiple industries. It identifies different economic, organizational, managerial, industry specific, governmental, legislation and infrastructure factors which influence the various dimensions of the innovativeness of organizations. It suggests, how this alternative approach can be used for the better understanding of the concept of innovativeness in organizations. |
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