search query: @author Moore, W. L. / total: 19
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Author: | Moore, W. L. |
Title: | Levels of aggregation in conjoint analysis: an empirical comparison. |
Journal: | Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 516-524 |
Index terms: | DATA ANALYSIS CONSUMER BEHAVIOUR MARKET SEGMENTATION |
Language: | eng |
Abstract: |
SCIMA