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| Author: | Meyer, M. Lopez, L. |
| Title: | Technology strategy in a software products company |
| Journal: | Journal of Product Innovation Management
1995 : SEP, VOL. 12:4, p. 294-306 |
| Index terms: | TECHNOLOGY SOFTWARE STRATEGY |
| Language: | eng |
| Abstract: | An overly narrow focus on core competencies and technologies may cause a firm to miss market opportunities. On the other hand, a firm's ongoing success depends on its ability to recognize and nurture the technologies necessary for the continual refinement and extension of its product families. This process of product renewal requires effective management of technological innovation, which in turn requires a clear understanding of the technological basis for a product family. |
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