search query: @author Jacobson, R. / total: 19
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| Author: | Jacobson, R. Nicosia, F. M. |
| Title: | Advertising and public policy: the macroeconomic effects of advertising. |
| Journal: | Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 29-38 |
| Index terms: | ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA