search query: @indexterm Current purchasing power / total: 19
reference: 5 / 19
| Author: | Drosten, M. |
| Title: | Wo die Märkte aufreissen: Verbraucher zwischen Krise und Konsum. |
| Journal: | Absatzwirtschaft
1996 : JUN, p. 32-33, 36-37 |
| Index terms: | CONSUMER BEHAVIOUR CURRENT PURCHASING POWER DISCOUNT STORES BRANDS MARKETING STRATEGY GERMANY |
| Language: | ger |
| Abstract: |
SCIMA