search query: @author Grover, R. / total: 19
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| Author: | Grover, R. |
| Title: | Come see my movie - please! |
| Journal: | Business Week
2000 : MAY 8, VOL. 3664:994, p. 61-62 |
| Index terms: | Film industry Leisure industry Marketing USA |
| Language: | eng |
| Abstract: | This article deals with the film industry. Movie marketers are trying all kinds of novel approaches to lure a distracted audience. |
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