search query: @author Moore, W. L. / total: 19
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| Author: | Lehmann, D. R. Moore, W. L. Elrod, T. |
| Title: | The development of distinct choice process segments over time : a stochastic modeling approach. |
| Journal: | Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 48-59 |
| Index terms: | STOCHASTIC PROCESSES MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA