search query: @indexterm UNIT PRICING / total: 19
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| Author: | Lennard, D. (et al.) |
| Title: | Why consumers under-use food quantity indicators |
| Journal: | International Review of Retail, Distribution and Consumer Research
2001 : APR, VOL. 11:2. p. 177-199 |
| Index terms: | CONSUMERS FOOD UNIT PRICING UNITED KINGDOM |
| Language: | eng |
| Abstract: | Recent UK research suggests that the majority of consumers fail to utilize unit prices or quantity indicators when purchasing pre-packaged foodstuffs. This failure reduces their ability identify optimal purchases and to protect themselves against oversized packaging, product downsizing and quantitiy surchages. This research investigates why quantity indications are not utilized. |
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