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Author:Dewan, R.
Jing, B.
Seidmann, A.
Title:Adoption of internet-based product customization and pricing strategies
Journal:Journal of Management Information Systems
2000 : FALL, VOL. 17:2, p. 9-28
Index terms:INFORMATION TECHNOLOGY
ELECTRONICS INDUSTRY
FLEXIBLE MANUFACTURING SYSTEMS
Language:eng
Abstract:The internet commerce technologies have significantly reduced sellers' costs of collecting buyer preference information and managing multiple prices. Advanced manufacturing technologies have also improved sellers' manufacturing flexibility. These changes allow an online seller to offer custom products at discriminatory prices. The authors show that these technologies offer significant advantages to an early adopter who gains market share and profits at the expense of the conventional seller.
SCIMA record nr: 222948
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