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| Author: | Czinkota, M. R. |
| Title: | The policy gap in international marketing |
| Journal: | Journal of international marketing
2000 : VOL. 8:1, p. 99-111 |
| Index terms: | International marketing Marketing research Management education Public policy |
| Language: | eng |
| Abstract: | The author makes a case for an increae in policy-oriented international marketing work in academia by presenting some key policy issues and developing international marketing research dimensions. The author makes suggestions for the structuring of research strategies that are responsive to policy changes and offers some thoughts on how researchers can influence and shape policy with their research insights. |
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