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| Author: | Berisa, M. |
| Title: | Amer sportsmanship above all. Case study |
| Journal: | Profile
2001 : OCT-DEC, VOL. 11:4-5, p. 18-21 |
| Index terms: | BRANDS SPORTS EQUIPMENT INDUSTRY SUPPLIERS FINLAND |
| Language: | eng |
| Abstract: | What does the name "Amer" say to the consumer? It probably brings to mind brand names like Atomic, Wilson and Suunto. The Helsinki-based sports equipment supplier is going for the gold: the aim is to become the leading global supplier in the field. |
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