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| Author: | Nystrom H. Liljedahl S. |
| Title: | From low tech to high tech: product development strategies for finding new markets and technologies |
| Journal: | International Journal of Technology Management
2002 : VOL. 23:5, p. 448-457 |
| Index terms: | HIGH TECHNOLOGY PRODUCT DEVELOPMENT STRATEGY MARKET SEARCH TECHNOLOGY TECHNOLOGICAL CHANGE |
| Language: | eng |
| Abstract: | In the context of a strategic model for product and company development, a distinction is made between more open and more closed technological and marketing strategies. This framework is then used to discuss how companies may go from more low-tech to more high- tech development by technological and marketing upgrading of new products. The empirical analysis is based on interview data from 13 Swedish biotechnical and food processing companies. The authors utilize a strategic development model, based on research carried out since 1975 in a wide range of industries and technology areas in Sweden. |
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