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| Author: | Dillon, W. R. Frederick, D. G. Tangpanichdee, V. |
| Title: | A note on accounting for sources of variation in perceptual maps. |
| Journal: | Journal of Marketing Research
1982 : AUG, VOL. 19:3, p. 302-311 |
| Index terms: | MARKETING MODELS FACTOR ANALYSIS BRANDS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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