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| Author: | Hodges, J. |
| Title: | Cult of personality. I am the brand |
| Journal: | Profile
2003 : JAN, 1, p. 10-15 |
| Index terms: | Marketing Brands |
| Language: | eng |
| Abstract: | During the past five years, major corporations have increasingly tied their fortunes to single individuals. Personalities, whether entrepreneurs, CEOs or celebrities, power brands. |
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