search query: @journal_id 1756 / total: 19
reference: 11 / 19
| Author: | Hodges, J. |
| Title: | Ben & Jerry's - & Unilever's too? |
| Journal: | Profile
2003 : JAN, 1, p. 16-17 |
| Index terms: | Marketing Brands Companies Small business USA |
| Freeterms: | SME |
| Language: | eng |
| Abstract: | The article deals with how a personality driven brand maintains its identity during an acquisition. |
SCIMA