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| Author: | Dibb, S. Simkin, L. |
| Title: | Marketing educators : addressing implementation in core courses |
| Journal: | Journal of Strategic Marketing
2003 : MAR, VOL 11:1, p. 3-13 |
| Index terms: | IMPLEMENTATION EDUCATION PLANNING STRATEGY |
| Language: | eng |
| Abstract: | Marketing textbooks and many UK business school marketing courses don´t observe how the marketing function within an organization can facilitate and influence marketing strategies, marketing recommendations and marketing plans. This article is pointed to marketing educators so that they can improve their thinking of these factors as an effective marketing tools. |
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