search query: @indexterm Focus groups / total: 19
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| Author: | Newby, R. Soutar, G. Watson, J. |
| Title: | Comparing traditional focus groups with a group support system (GSS) approach for use in SME research |
| Journal: | International Small Business Journal
2003 : NOV, VOL. 21:4, p. 421-433 |
| Index terms: | Focus groups Group technology Small and medium-sized enterprises (SMEs) |
| Language: | eng |
| Abstract: | The use of group support system (GSS) technology as a tool for soliciting perceptions, or ideas, from a target audience, was examined in this study. The approach was compared to a more traditional focus group methodology, and it was concluded that GSS technology has numerous advantages. |
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