search query: @indexterm CRAFT INDUSTRY / total: 19
reference: 4 / 19
| Author: | Fillis, I. |
| Title: | The internationalizing smaller craft firm: insights from the marketing/entrepreneurship interface |
| Journal: | International Small Business Journal
2004 : FEB, VOL. 22:1, p. 57-82 |
| Index terms: | Craft industry Creativity Entrepreneurship Internationalization Small business |
| Language: | eng |
| Abstract: | To determine the range of factors impinging upon domestic and export market behaviour, craft sector analysis was carried out. Existing craft sector research is practitioner specific, with little evidence of theoretical rigour. The paper discusses internationalization theories, and then makes a conclusion that the majority of these frameworks fail to readily explain smaller company internationalization behaviour generally and craft company behaviour particularly. A pluralistic research methodology is followed. Quantitative results identified the majority of companies as micro-enterprises with those companies exhibiting entrepreneurial flair achieving significant amounts of turnover, despite severe resource constraints. |
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