search query: @indexterm Focus groups / total: 19
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| Author: | Kenyon, A.J. |
| Title: | Exploring phenomenological research: pre-testing focus group techniques with young people |
| Journal: | International Journal of Market Research
2004 : VOL. 46:4, p. 427-441 |
| Index terms: | Focus groups Marketing research Test marketing |
| Freeterms: | Phenomenological research |
| Language: | eng |
| Abstract: | The paper explores characteristics and attractiveness of two focus group techniques: semi-structured questioning and non-directive questioning. The three significant areas were: questioning style changed interviewees' answering style, the focal point differed between groups and the structure of silence was different. |
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