search query: @indexterm Unit pricing / total: 19
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| Author: | Kwortnik, R. J. Jr. Creyer, E. H. Ross, W. T. Jr. |
| Title: | Usage-based versus measure-based unit pricing: is there a better index of value? |
| Journal: | Journal of Consumer Policy
2006 : MAR, VOL. 29:1, p. 37-66 |
| Index terms: | unit pricing consumers |
| Language: | eng |
| Abstract: | This article discusses two types of unit pricing: measure-based (cents or dollars per unit of measure) and usage-based (cents or dollars per use). Findings show that in many product categories, measure-based unit pricing does not always provide the right information for consumers to make a correct evaluation of brands' true value. |
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