search query: @author Dibb, S. / total: 19
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| Author: | Michaelidou, N. Dibb, S. Ali, H. |
| Title: | The effect of health, cosmetic and social antismoking information themes on adolescents´ beliefs about smoking |
| Journal: | International Journal of Advertising
2008 : VOL. 27:2 p. 235-250 |
| Index terms: | advertising health United Kingdom |
| Freeterms: | antismoking campaign |
| Language: | eng |
| Abstract: | The article investigates the impact of long-term health and short-term physician and social antismoking information on adolescents' beliefs about smoking. Results from a study based to a UK school shows that antismoking information about the short-term impact of smoking; for example cosmetic (e.g. yellow fingernails and teeth) and fitness related have a stronger effect on beliefs than long-term health-related information. In addition the authors examine the suggestions for the design of antismoking campaigns. |
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