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| Author: | Schwartz, M. |
| Title: | Gibbs and the problems of satisfactions and well-being |
| Journal: | Business Ethics
2009 : OCT, VOL. 18:4, p. 408-411 |
| Index terms: | business ethics marketing |
| Language: | eng |
| Abstract: | This comment responds to a 2004 comment by Paul Gibbs writing that marketing nowadays has no concern with the notion of well-being, and furthermore that marketing lacks 'an adequate moral grounding'. Gibbs writes that marketers consider not only satisfying their customers, but also consider the well-being of the bigger society. However, it is explored whether such an expectation is not due to wrong notion of Gibbs about satisfaction and exchange in marketing. |
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