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| Author: | Navarro, A.D. Fantino, E. |
| Title: | The sunk-time effect: An exploration |
| Journal: | Journal of Behavioral Decision Making
2009 : JUL, VOL. 22:3, p. 252-270 |
| Index terms: | sunk costs decision making |
| Freeterms: | escalation choice self-justification mental accounting |
| Language: | eng |
| Abstract: | The potential for a sunk-cost effect in the realm of time is explored. Questionnaire studies obtain a sunk-time effect robust to manipulations of prospective value, individual vs. group consequences, and the effort or enjoyment inherent in the time. Behavioral experiments also suggest a sunk-time effect. Support for a personal responsibility by sunk-cost interaction on choice behavior is found. |
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