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| Author: | Michaelidou, N. Dibb, S. Ali, H. |
| Title: | The impact of antismoking information on teenagers' attitude and intention: implications and challenges for designing antismoking school interventions |
| Journal: | Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 503-515 |
| Index terms: | smoking cigarette industry marketing attitudes schools United Kingdom |
| Language: | eng |
| Abstract: | Cigarette consumption among young people has increased and caused social concern in recent years. The article aims to study how antismoking information influences teenagers' attitudes towards smoking. A sample of 89 students in UK is used in an experimental design study of a school antismoking intervention program. The results indicate that the effect of antismoking information is relatively short-term and that the role of emotions in teenager attitudes and intentions towards smoking is important, as suggested by prior research. |
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