search query: @author Dillon, W. R. / total: 19
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Author: | Dillon, W. R. Mulani, N. Frederick, D. G. |
Title: | Removing perceptual distortions in product space analysis. |
Journal: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 184-193 |
Index terms: | MARKETING RESEARCH RATING SCALES PERCEPTION PRODUCT DEVELOPMENT MATRIX MANAGEMENT |
Language: | eng |
Abstract: |
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