search query: @author Dillon, W. R. / total: 19
reference: 9 / 19
| Author: | Dillon, W. R. Mulani, N. Frederick, D. G. |
| Title: | Removing perceptual distortions in product space analysis. |
| Journal: | Journal of Marketing Research
1984 : MAY, VOL. 21:2, p. 184-193 |
| Index terms: | MARKETING RESEARCH RATING SCALES PERCEPTION PRODUCT DEVELOPMENT MATRIX MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA